Untangling the Tracks

Freelance, 2019

To mark the finishing of Thameslink’s 10 year, 7 billion pound Thameslink Programme, Thameslink put on an exhibition at the London Transport Museum called ‘Untangling the Tracks’. I was commissioned by Williams Murray Hamm to help work on the campaign. Aimed at kids, parents and teachers, the idea of the campaign was to take the surprising facts and figures of the work and make fun, interesting comparisons with more familiar objects. This engaging approach draws people to the exhibition while highlighting the scale and significance of the Thameslink Programme.

 

I came in at a later stage of the process, and designed billboards, posters, and animations for London Underground digital screens

Billboards

These are two billboards I designed which were used in the final campaign

Unused concepts

Billboard

Posters

London Underground digital screens